Tools & Templates

This resource collection is for reference and to support you in your venture. Many of the entries are sourced from our startup founders and faculty of Harvard Business School. Note that any contents, including any legal topics or templates, are for the users’ reference only and do not constitute any legal advice for which you should consult your own legal counsel.


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Google Ads

Google Ads is a powerful tool for all stages of your business. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.