Customer Interviewing Techniques That Uncover Your Users’ Unmet Needs

Customer interviews can help you understand users’ needs and yield invaluable data. But often, people ask questions that yield irrelevant responses that send them in the wrong direction.¬†Julia Austin and Wendy Tsu share their insights on how to conduct better customer interviews to obtain more meaningful feedback and gain a deeper understanding of market needs.

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Turn Your Idea into a Product Users Want: Identify the Right Problem

Ready to start building a prototype? Before you start, it’s important to validate that the problem your product addresses is a problem worth solving. Julia Austin, Senior Lecturer at HBS and expert in product development, shares helpful tips and tools to help you ensure that you’re on the right track.

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