Rescale’s Joris Poort on Sales, Fundraising, Market Testing, Team-Building and Culture at Technical Hardware Startups

Rescale’s Joris Poort shares the insights he gained starting and scaling a technical hardware startup, including identifying key metrics for SaaS businesses. He discusses the challenges that fundraising, B2B sales, and product testing pose for hardware startups and he reviews how the role of CEO evolves and the importance of establishing culture as you scale.

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