Tips for Technical Hardware Startups Working with Enterprise Customers
Rescale’s co-founder and CEO Joris Poort shares valuable insights about the challenges and cycles for market testing and sales cycles unique to hardware startups.
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Rescale’s Joris Poort on Sales, Fundraising, Market Testing, Team-Building and Culture at Technical Hardware Startups
Rescale’s Joris Poort shares the insights he gained starting and scaling a technical hardware startup, including identifying key metrics for SaaS businesses. He discusses the challenges that fundraising, B2B sales, and product testing pose for hardware startups and he reviews how the role of CEO evolves and the importance of establishing culture as you scale.
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