founder equity Archives • ROCK CENTER STARTUP GUIDE

3-tiered layer cake with white frosting, upside to illustrate layering value when structuring founder equity

Layering Value—A Different Way of Dividing Founder Equity

Lara Hodgson, co-founder and CEO of NOW Corporation, shares how she and her partners assign value to founder contributions as they change over time and allocate founder equity iteratively.

Graphic of blackboard showing handwritten words related to how to think about co-founder equity splits

Co-Founder Equity Splits—Ways to Approach Allocations

How you divide equity reflects your values, directly impacts your co-founder relationship, and influences how your team and investors perceive your startup. Read more to learn methods for dividing equity that align with your values and can minimize conflict between founders.