Growing at a rate of nearly 30 percent per month turned Careem, a mobile-based ride-hailing service, into the first unicorn of the Middle East. But rapid growth created internal strain. Co-founder and CEO Mudassir Sheikha shares how creating a distinct culture helped Careem navigate the challenges of scaling.
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As you scale, the strengths and habits that enabled you to launch—visionary thinking, working nonstop, or making decisions based on experiential knowledge—can become liabilities that damage your startup’s capacity for long-term growth and have serious negative consequences. In an interview with Shikhar Ghosh, Careem’s co-founders Mudassir Sheikha, Magnus Olsson, and Abdulla Elyas reflect on their meteoric growth from 2012-2014. Candidly sharing the mistakes they made, they identify the consequences of rapid scaling and share practical advice for other founders.
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Reflecting on Careem’s meteoric growth from 2012-2014, Careem’s co-founders Mudassir Sheikha, Magnus Olsson, and Abdulla Elyas share why creating a company culture was the key to scaling Careem.
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