allocating equity Archives • ROCK CENTER STARTUP GUIDE

3-tiered layer cake with white frosting, upside to illustrate layering value when structuring founder equity

Layering Value—A Different Way of Dividing Founder Equity

Lara Hodgson, co-founder and CEO of NOW Corporation, shares how she and her partners assign value to founder contributions as they change over time and allocate founder equity iteratively.

Graphic image showing circle divided in half, indicating common mistake in structuring equity splits among co-founders.

Structuring Equity Splits to Mitigate Co-Founder Conflict

Before you begin discussing how to divide equity, the smartest thing you can do is to build in mechanisms to make your agreement dynamic. Learn the benefits and drawbacks of common methods.