Customer Discovery Archives • ROCK CENTER STARTUP GUIDE

Kevin Ryan shares tips on how to identify a big idea and launch a successful business

How Do You Identify a Big Idea? AlleyCorp’s Kevin Ryan Shares Tips

Kevin Ryan, founder of multiple billion-dollar tech companies, shares his insights on identifying big ideas in an exclusive interview with Shikhar Ghosh.

Image of piece of blue paper with a piece peeled back to reveal "Uncover Your Customer Needs." This illustrates customer interviewing tecniques that can help founders uncover meaningful data

Customer Interviewing Techniques That Uncover Your Users’ Unmet Needs

Customer interviews can help you understand users’ needs and yield invaluable data. But often, people ask questions that yield irrelevant responses that send them in the wrong direction. Julia Austin and Wendy Tsu share their insights on how to conduct better customer interviews to obtain more meaningful feedback and gain a deeper understanding of market needs.

Turn Your Idea into a Product Users Want: Identify the Right Problem

Ready to start building a prototype? Before you start, it’s important to validate that the problem your product addresses is a problem worth solving. Julia Austin, Senior Lecturer at HBS and expert in product development, shares helpful tips and tools to help you ensure that you’re on the right track.