Tips for Technical Hardware Startups Working with Enterprise Customers
Rescale’s co-founder and CEO Joris Poort shares valuable insights about the challenges and cycles for market testing and sales cycles unique to hardware startups.
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What Founders Need to Understand about the Sales Process
Every entrepreneur begins by selling an idea. But, often, founder-CEOs lack fundamental knowledge about the sales process that underlies selling products. In a focused interview, sales expert Lou Shipley defines fundamentals that all founder-CEOs should know and understand about the sales process.
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Tinder’s Co-Founder Shares B2C Marketing Strategies
How can you save time and money while maximizing your marketing techniques? Dinesh Moorjani shares some core tactics he applied at Tinder that every consumer-focused startup can use to get their products to market more successfully.
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